Established sectors · 09 / 10
Media & Communications
Content, communication and channels that connect organizations with audiences.
Sector perspective
An established field
in a connected economy.
Media and communications encompass the content, channels and relationships through which organizations inform and engage audiences. Established formats now sit alongside digital distribution and new ways of producing and sharing content.
This sector connects professional expertise, customer experience, digital platforms and emerging technology. Its place in the ecosystem reflects how communication supports every other business relationship.
A closer look
What this area brings together.
Corporate communications
Digital channels
Audience engagement
Technology connection
Where technology
meets the sector.
AI-assisted production, analytics and digital platforms are changing how content can be created, organized and delivered to audiences.



